Your Real Estate Exposed
Need to sell your home .. there is only one WAY TO EXIT!
There is only one way to get a home sold in Franklin NC or Otto NC, or anywhere in the World, and that is TOTAL EXPOSURE! The business paradigm for Real Estate has changed world wide with the advent of the Internet. This paradigm shift is not exclusively found within the realm of real estate, but in every business application in existence today. Perhaps a simple observation would help to illustrate this point?
Remember the “Old Days” when all of us had a huge YELLOW PAGES book in the house?
We’d have to search those endless pages for the content wanted and needed. But this thick Yellow Pages book was the “GO TO” resource for finding the relevent things for which you were searching. And then, if you were looking for Real Estate, your first action would be to pick up the Yellow Pages, find a real estate agency and make an appointment to visit the office, only to find that the agency had it’s own THICK MLS style PAGES book (in black & white) that you would have to manually search for LISTINGS. And we all thought that this was latest greatest technology! (yawn) Could you imagine having to move to a far away city and trying to obtain information about real estate by using this old paradigm of snail mail or faxing illegible pages of listings and having countless conversations with a real estate agent who is attempting to interpret those pages to you though his or her own eyes? Get the picture?
With the advent of the INTERNET AGE, this has all changed for the BETTER. And furthermore, with the introduction of Google.
is the most widely used internet search engine on the internet. Finding relevent information you need about real estate has become a simple matter of tapping words on a computer keyboard into Google’s search window, and watching the magic answers appear on your screen! Why, with this new paradigm in place, one can view not only pages about listings on the internet, but videos, and countless other resources about properties complete with high resolution photos and even satellite imagery of the home and neighborhood! Yes, you can see how close the nearest neighbor lives, or where the largest area lake is located, and who the best area real estate agents might be. Now you can access the County tax records, in addition to being able to obtain copies of deeds or viewing lot lines, and the list goes on.
But perhaps the coolest internet application for the sale of real estate is the implementation of BLOGGING THE PROPERTIES! Blogging in it’s simplest definition is just writing a good story about the listing complete with pictures, relevent technical information or “links” to that information and submitting the story or Blog as it is called, to GOOGLE. Now, I know you want to ask me, “How does this relate to “Total Exposure” Here’s the answer…
As a Seller your goal is to get your home sold as quickly and as profitably as is possible right? Remember, that you only have to sell it ONCE, but to get your home sold, you may have to go through multitudes of people to find THIS ONE BUYER… it only makes sense then, that you should market your home in a way that will reach as many people as possible in order to find “That One”. And, that you market your home towards the people who are actually searching for homes in your area. The Law of Averages works in your favor in this case, the more EXPOSURE your home receives, increases it’s probability of a sale. The MLS systems throughout the USA (multiple listing service) seem to be the marketing platform of choice for most SELLERS, that is the main reason they hire a real estate professional. However, one must understand that the MLS is a limited tool for real estate professionals whereby they can not only view each others listings, but can sell them as well. The BUYER PUBLIC does not have full access to the MLS, and therefore only see a small portion of information on any particular listing. Plus, most MLS systems only allow a certain amount of “space” on listing sheets which hamper the agent’s ability to properly expose the property with all of it’s features and benefits in detail. THUS THE BLOG! When a property is properly “blogged”, it then goes outside the MLS system and becomes part of the PUBLIC INTERNET DOMAIN and is searchable & “findable” by anyone who is interested in moving to your area! Can you see how this would exponentially EXPOSE your listed home to droves of Searchers that wouldn’t normally find your home on the limited MLS or printed page?
Today, over 90% of Home Buyers are searching the internet for homes BEFORE they ever talk to an agent. These Buyers are tapping words from their keyboards about your area into GOOGLE’S search window and watching the magic pages of listings appear on their screens that are outside the MLS! And this is what I call TOTAL EXPOSURE; your listing appearing in story form, complete with photos, video, audio, links to more information about your listing, and any other creative medium that can be incorporated on an internet page!
But enough now, let me give you a few links where you can see this new paradigm in ACTION. Click on any of the following links and once at their respective site destination, just scroll down and see what “Blogging Your Listing” is really all about!
John Becker “Bald Head” is a Real Estate servant/broker in Franklin, North Carolina. The Franklin NC market is primarily made up of “second homes” but not limited to that exclusively. Located in the beautiful Smokey Mountains of Western NC.. More about John Becker here
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Macon County NC Real Estate with Specialty in Franklin & Otto
“Offering Solutions to My Clients”
our gateway to Paradise in the Smokey Mountains of Franklin, NC. John Becker / Bald Head, provides a superior level of informed, professional real estate service to Buyers and Sellers. You can obtain any information you require in order to make an informed purchase regarding Franklin NC Homes for Sale and Franklin NC Properties for Sale with John Becker at Exit Smokey Mountain Realty. Call 828-506-3719..
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